At enterprise companies, SEOs cannot ‘do’ most of the SEO (An article to forward to non-SEO teams in your company)

Why consistent SEO training is critical for all of the teams that touch enterprise websites.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/at-enterprise-companies-seos-cannot-do-most-of-the-seo-an-article-to-forward-to-non-seo-teams-in-your-company-327064

The big list of Google My Business changes, upgrades and tests in 2019

The key GMB updates of 2019 with local experts’ perspective on what’s most significant.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/the-big-list-of-google-my-business-changes-upgrades-and-tests-in-2019-327017

Bing revives its cashback program with Rebates

Bing’s new cashback offering will compete for shoppers with the likes of Honey and Google Shopping.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/bing-revives-its-cashback-program-with-rebates-327007

The PPC changes that bugged and elated marketers most in 2019: An unscientific poll

Close variants changes and poor customer support topped the list of grievances this year.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/the-ppc-changes-that-bugged-and-elated-marketers-most-in-2019-an-unscientific-poll-326989

Pro Tip: A look back at some notable tips from our Paid Search community in 2019

Here are 5 tips from our PPC community we think are worth a second look.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/pro-tip-a-look-back-at-some-notable-tips-from-our-paid-search-community-in-2019-326808

SEO year in review 2019: Zero-click searches, BERT, local spam and more

What’s past is prologue. Here’s our recap of the stories that will shape search for years to come.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/seo-year-in-review-2019-zero-click-searches-bert-local-spam-and-more-326928

Pro Tip: A look back at some helpful tips from our SEO community in 2019

Here are 5 tips from our SEO community we think are worth a second look.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/pro-tip-a-look-back-at-some-notables-from-our-seo-community-in-2019-326797