There are fundamental problems with relying only on Domain Authority metrics

Focusing on one metric like DA is both inaccurate and unreliable because what really matters is a more holistic approach of evaluating traffic, engagement and relevance.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/there-are-fundamental-problems-with-relying-only-on-domain-authority-metrics-313126

Amazon extends Sponsored Products to AmazonFresh for CPG brands

Consumer packaged goods brands can extend their campaigns to their products sold in the AmazonFresh delivery program.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/amazon-extends-sponsored-products-to-amazonfresh-for-cpg-brands-313205

Why we updated Search Engine Land’s newsletter (and why we think you’ll love it)

The shift stems from a change in the way we view the medium.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/why-we-updated-search-engine-lands-newsletter-and-why-we-think-youll-love-it-313133

Google’s CTR answer just what you’d expect, and this is why SEOs go bananas

Google has finally sent us an official statement about our question if Google use click through rate for rankings. Sadly the statement will lead to even more confusion and debate.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/googles-ctr-answer-just-what-youd-expect-and-this-is-why-seos-go-bananas-313176

Google opens complaint form to crack down on fake info in Maps

Will this reduce the issues with fraud and spam in the Google My Business listings? We’ll see.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/google-opens-complaint-form-to-crack-down-on-fake-info-in-maps-313173

Google’s Black Box Bidding Solution: A look under the hood

Live Webinar: Thursday, Mar 7, 1:00 PM ET (10:00 AM PT)

Please visit Search Engine Land for the full article.

source https://searchengineland.com/googles-black-box-bidding-solution-a-look-under-the-hood-313164

3 ways to lower your Amazon advertising ACoS

Negative keywords play a key role in keeping your ACoS low with Amazon’s advertising platforms along with isolating search terms and optimizing your bids. Here’s how.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/3-ways-to-lower-your-amazon-advertising-acos-313151