New guide–Local Marketing Solutions for Multi-Location Businesses

What you should look for in a local marketing solution.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/new-guide-local-marketing-solutions-for-multi-location-businesses-320168

Demystifying visibility metrics in Google Ads

Here are six metrics to help advertisers determine how often – and where in the SERPs – ads are showing up to help identify maximize growth opportunities.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/demystifying-visibility-metrics-in-google-ads-320156

Bing is asking for feedback on its Webmaster Guidelines

“Any shady tactics you think are not penalized enough?” Bing project manager tweeted.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/bing-is-asking-for-feedback-on-its-webmaster-guidelines-320139

Google extends same-meaning close variants to phrase match, broad match modifiers

You knew it was coming. Here’s what’s changing.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/google-extends-same-meaning-close-variants-to-phrase-match-broad-match-modifiers-320138

Video: IBM’s SEO, Tanu Javeri, on importance of internal linking and video SEO

Working in a big enterprise like IBM can be really impactful and rewarding.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/video-ibms-seo-tanu-javeri-on-importance-of-internal-linking-and-video-seo-320129

Google App campaigns expand to Discover feeds, AdMob testing ads on app loading screens

Google announced new inventory sources and monetization tools for app advertisers and publishers.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/google-app-campaigns-expand-to-discover-feeds-admob-testing-ads-on-app-loading-screens-320126

Sharpen your search marketing skills with an SMX workshop

Choose from one of seven expert-led workshops in SEO, SEM, content, and video marketing (plus a beginner’s Boot Camp!).

Please visit Search Engine Land for the full article.

source https://searchengineland.com/sharpen-your-search-marketing-skills-with-an-smx-workshop-320101