Google launches Site Kit plugin for WordPress

WordPress users can see data pulled from various Google products.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/google-launches-site-kit-plugin-for-wordpress-324372

Study: Killing ‘review gating’ doesn’t hurt scores and grows overall volume

GatherUp’s examination of internal data shows benefits of inclusive process.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/study-killing-review-gating-doesnt-hurt-scores-and-grows-overall-volume-324310

SMX Advanced Overtime: Your questions answered about webspam and penalties

Bing’s Frédéric Dubut and ex-Googler Fili Wiese covered a wide range of questions in Seattle and will be sharing more insights at SMX East.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/smx-advanced-overtime-your-questions-answered-about-webspam-and-penalties-324260

Google doesn’t have an ‘ideal’ page speed

The most meaningful speed metric depends on how users interact with your site, said Google’s Martin Splitt.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/google-doesnt-have-an-ideal-page-speed-324248

Here’s how to leverage long-tail keywords for your SEO

Thinking about long-tail keywords for local search, intent and conversational language can help your SEO efforts.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/heres-how-to-leverage-long-tail-keywords-for-your-seo-324210

Achieving 3.7 Google My Business rating stars delivers highest conversion boost, study finds

Replying to a third of reviews may increase conversions by 80% for enterprise locations.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/achieving-3-7-google-my-business-rating-stars-delivers-highest-conversion-boost-study-finds-323946

Google Merchant Center updates rolling out ahead of holiday push

Automated feeds, Surfaces on Google and automated image corrections are among the latest features for sellers.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/google-merchant-center-updates-rolling-out-ahead-of-holiday-push-324225