Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales data.
Please visit Search Engine Land for the full article.
source https://searchengineland.com/back-to-basics-understanding-your-paid-search-metrics-325799
Proper link building is the most important ranking factor in SEO. Years of experience, great results and a love for SEO. Get in touch.
Wednesday 27 November 2019
Google cleans up [Christmas]
Some surprising ads are no longer appearing on the search result.
Please visit Search Engine Land for the full article.
source https://searchengineland.com/google-cleans-up-christmas-325785
Please visit Search Engine Land for the full article.
source https://searchengineland.com/google-cleans-up-christmas-325785
Video: Andrea Cruz Lopez on Google Ads expanding match types
Learn from a PPC expert on how to control your spend with the constant Google Ads changes.
Please visit Search Engine Land for the full article.
source https://searchengineland.com/video-andrea-cruz-lopez-on-google-ads-expanding-match-types-325786
Please visit Search Engine Land for the full article.
source https://searchengineland.com/video-andrea-cruz-lopez-on-google-ads-expanding-match-types-325786
Tuesday 26 November 2019
Last-minute paid search tactics, management tips for Black Friday, Cyber Monday success
Keep your cool this holiday weekend knowing your campaigns are in top shape.
Please visit Search Engine Land for the full article.
source https://searchengineland.com/last-minute-paid-search-tactics-management-tips-for-black-friday-cyber-monday-success-325760
Please visit Search Engine Land for the full article.
source https://searchengineland.com/last-minute-paid-search-tactics-management-tips-for-black-friday-cyber-monday-success-325760
How to use Schema to create a Google Action
A new update makes Google Actions accessible to a broader range of marketers to build an Action from scratch.
Please visit Search Engine Land for the full article.
source https://searchengineland.com/how-to-use-schema-to-create-a-google-action-325753
Please visit Search Engine Land for the full article.
source https://searchengineland.com/how-to-use-schema-to-create-a-google-action-325753
Monday 25 November 2019
Google Maps the dominant local search tool, followed by Facebook and Yelp
The average user is on a smartphone at home – and is most likely to visit a business the next day after a local search.
Please visit Search Engine Land for the full article.
source https://searchengineland.com/google-maps-the-dominant-local-search-tool-followed-by-facebook-and-yelp-325699
Please visit Search Engine Land for the full article.
source https://searchengineland.com/google-maps-the-dominant-local-search-tool-followed-by-facebook-and-yelp-325699
Google Ads conversion reporting bug (mostly) fixed
Four reports remain impacted.
Please visit Search Engine Land for the full article.
source https://searchengineland.com/google-ads-conversion-reporting-bug-mostly-fixed-325719
Please visit Search Engine Land for the full article.
source https://searchengineland.com/google-ads-conversion-reporting-bug-mostly-fixed-325719
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