Back to basics: Understanding your paid search metrics

Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales data.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/back-to-basics-understanding-your-paid-search-metrics-325799

Google cleans up [Christmas]

Some surprising ads are no longer appearing on the search result.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/google-cleans-up-christmas-325785

Video: Andrea Cruz Lopez on Google Ads expanding match types

Learn from a PPC expert on how to control your spend with the constant Google Ads changes.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/video-andrea-cruz-lopez-on-google-ads-expanding-match-types-325786

Last-minute paid search tactics, management tips for Black Friday, Cyber Monday success

Keep your cool this holiday weekend knowing your campaigns are in top shape.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/last-minute-paid-search-tactics-management-tips-for-black-friday-cyber-monday-success-325760

How to use Schema to create a Google Action

A new update makes Google Actions accessible to a broader range of marketers to build an Action from scratch.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/how-to-use-schema-to-create-a-google-action-325753

Google Maps the dominant local search tool, followed by Facebook and Yelp

The average user is on a smartphone at home – and is most likely to visit a business the next day after a local search.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/google-maps-the-dominant-local-search-tool-followed-by-facebook-and-yelp-325699

Google Ads conversion reporting bug (mostly) fixed

Four reports remain impacted.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/google-ads-conversion-reporting-bug-mostly-fixed-325719