Meta descriptions and branding have the most influence on search clickthrough, survey finds

The majority of participants also agreed that rich results improve Google search.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/meta-descriptions-and-branding-have-the-most-influence-on-search-clickthrough-survey-finds-328579

SMX Overtime: Here’s how multi-location brands can manage their local listings

Marketing strategist and SMX speaker, Ashley Mo, explains what local businesses can do about duplicate listings and local franchise challenges.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/smx-overtime-heres-how-multi-location-brands-can-manage-their-local-listings-328569

Microsoft: Search advertising revenue grew slower than expected last quarter

LinkedIn sessions grew faster than the previous three quarters, though revenue growth slowed slightly in the second quarter of its fiscal 2020, the company reported.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/microsoft-search-advertising-revenue-grew-slower-than-expected-last-quarter-328463

Apple’s big maps makeover now available across U.S., Europe coming soon

Apple Maps needs a ‘breakout’ feature. Could that be privacy?

Please visit Search Engine Land for the full article.

source https://searchengineland.com/apples-big-maps-makeover-now-available-across-u-s-europe-coming-soon-328525

The digital marketing transformation led by Google and Amazon

It’s worth the time investment to consider how we can continue to evolve our advertising strategy along with the biggest platforms.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/the-digital-marketing-transformation-led-by-google-and-amazon-328507

What’s happening with featured snippets?

Questions remain if number one in the SERPs means a featured snippet or a typical organic result. Rank Ranger’s Mordy Oberstein breaks down what’s been happening recently.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/whats-happening-with-featured-snippets-328494

How to win Agency of the Year: Interview with a judge

Past winners of our coveted Agency of the Year awards — awarded for both SEM and SEO specialties — have included Metric Theory, Rise Interactive, Wolfgang Digital and Wpromote. Make 2020 the year you and your team are awarded the highest honor in search.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/how-to-win-agency-of-the-year-interview-with-a-judge-328444