Small and mid-sized Google Ads agency partners to lose dedicated ad rep support

The change is “part of a routine review,” according to the company said.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/google-ads-agency-partners-ad-rep-support-change-confirmed-331976

Google updates its ads policy for inappropriate content to include ‘public health emergency’

The change to the sensitive events section of the policy is effective immediately.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/google-updates-its-ads-policy-for-inappropriate-content-to-include-public-health-emergency-331971

Setting up a Microsoft Audience ads campaign

LinkedIn profile targeting is really what separates this native ad platform from the rest, which makes this channel a must-try for B2B advertisers.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/setting-up-a-microsoft-audience-ads-campaign-331937

Communication tips for local businesses during COVID-19

Hear how local search veterans are using every channel available to help their clients stay relevant and keep customers informed.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/communication-tips-for-local-businesses-during-covid-19-331932

Google creates best practices guides & support for health organizations around COVID-19

Google is offering more guidance and support to those in the health space..

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source https://searchengineland.com/google-creates-best-practices-guides-support-for-health-organizations-around-covid-19-331920

Desktop search is rising amid the work-from-home surge

Device usage is just one way consumer behavior is changing during the pandemic, says Microsoft Advertising.

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source https://searchengineland.com/desktop-search-is-rising-amid-the-work-from-home-surge-331907

SMX Overtime: How to manage and optimize B2B accounts

PPC pro and SMX speaker Tim Jensen offers guidance on the effectiveness of specific channels for a B2B audience and types of assets to focus on by channel.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/smx-overtime-how-to-manage-and-optimize-b2b-accounts-331843