People choosing trusted brands but marketers pulling brand campaigns

Performance marketing is winning, just as consumers may be putting more emphasis on brands.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/people-choosing-trusted-brands-but-marketers-pulling-brand-campaigns-333992

Have we hit bottom yet? What new earnings reports say about COVID’s impact on digital advertising

The hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is over.

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source https://searchengineland.com/have-we-hit-bottom-yet-what-new-earnings-reports-say-about-covids-impact-on-digital-advertising-333978

Why businesses that prioritized martech, data and organization are faring better during COVID [Video]

The struggles of companies without solid data practices are now exacerbated, said Brad Geddes in this clip from Live with Search Engine Land.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/why-businesses-that-prioritized-martech-data-and-organization-are-faring-better-during-covid-video-333971

Microsoft: Search, LinkedIn ad revenue took a big hit due to COVID-19

Search advertising grew by just 1% in the third-quarter of fiscal year 2020. That could spell opportunity for some advertisers.

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source https://searchengineland.com/microsoft-search-linkedin-ad-revenue-took-a-big-hit-due-to-covid-19-333966

Google removed 2.7 billion bad ads, nearly 1 million ad accounts in 2019

This year,the company says it has removed “tens of millions” of COVID-19 related ads.

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source https://searchengineland.com/google-removed-2-7-billion-bad-ads-nearly-1-million-ad-accounts-in-2019-333956

Facebook Q1 earnings: Investors excited about ‘signs of stability’ in ad revenues

Flat is the new growth.

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source https://searchengineland.com/facebook-q1-earnings-investors-excited-about-signs-of-stability-in-ad-revenues-333929

Why updating your messaging is the best strategy right now [Video]

‘This works, you should be doing this all the time instead of these hard, shove-it-down-their-throat sales tactics.’

Please visit Search Engine Land for the full article.

source https://searchengineland.com/why-updating-your-messaging-is-the-best-strategy-right-now-video-333923