Friday 29 May 2020

3 questions SMBs should ask to maximize their COVID-19 Google Ads credit

Your business got a Google Ads credit to spend this year, now what? Before you spend it, consider these questions first.

Please visit Search Engine Land for the full article.


source https://searchengineland.com/3-questions-smbs-should-ask-to-maximize-their-covid-19-google-ads-credit-335405

Has your opinion about attending conferences changed? Take our survey

We will share the results and plan to continue to track this Event Participation Index so that others in the events space, like us, are better equipped to make decisions.

Please visit Search Engine Land for the full article.


source https://searchengineland.com/has-your-opinion-about-attending-conferences-changed-take-our-survey-335399

SEOs and developers: Why they’re better together [Video]

Google’s Martin Splitt discusses his mission to provide both sides with the knowledge and vocabulary necessary to close the gap.

Please visit Search Engine Land for the full article.


source https://searchengineland.com/seos-and-developers-why-theyre-better-together-video-335395

Thursday 28 May 2020

Nearly two-thirds of online publishers saw lower CPMs in early May

Though they’re ticking back up, decreased CPMs are still a buying opportunity.

Please visit Search Engine Land for the full article.


source https://searchengineland.com/nearly-two-thirds-of-online-publishers-saw-lower-cpms-in-early-may-335366

Online ad revenue was almost $125 billion in 2019 but growth is slowing

About 70% of ads appeared on mobile devices and 82% were programmatic.

Please visit Search Engine Land for the full article.


source https://searchengineland.com/online-ad-revenue-was-almost-125-billion-in-2019-but-growth-is-slowing-335331

AMP won’t be required for Google’s Top Stories section

When Google’s Page Experience Update goes live in 2021, AMP will stop being a requirement for the top stories section.

Please visit Search Engine Land for the full article.


source https://searchengineland.com/amp-wont-be-required-for-googles-top-stories-section-335276

The Google Page Experience Update: User experience to become a Google ranking factor

This new ranking factor won’t be live until 2021, at the earliest. Here is what you need to know.

Please visit Search Engine Land for the full article.


source https://searchengineland.com/the-google-page-experience-update-user-experience-to-become-a-google-ranking-factor-335252