Searcher intent: The secret ingredient behind successful content development

Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to help determine what a searcher may be looking for. The post Searcher intent: The secret ingredient behind successful content development appeared first...

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source https://searchengineland.com/searcher-intent-the-secret-ingredient-behind-successful-content-development-297222

[Report] Shopping ads are eating text ads: accounted for 60% of clicks on Google, 33% on Bing in Q1

Merkle's Q1 2018 report shows Shopping campaigns dominate retailers' paid search click volume. The post [Report] Shopping ads are eating text ads: accounted for 60% of clicks on Google, 33% on Bing in Q1 appeared first on Search Engine Land.

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source https://searchengineland.com/report-shopping-ads-are-eating-text-ads-accounted-for-60-of-clicks-on-google-33-on-bing-in-q1-297273

SearchCap: Google My Business dashboard & API, class action awards & clickbait

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google My Business dashboard & API, class action awards & clickbait appeared first on Search Engine Land.

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source https://searchengineland.com/searchcap-google-my-business-dashboard-api-class-action-awards-clickbait-297312

Google launches new Google My Business API, new dashboard to manage multiple locations

Now a single registered account on GMB will be able to manage an unlimited number of locations. The post Google launches new Google My Business API, new dashboard to manage multiple locations appeared first on Search Engine Land.

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source https://searchengineland.com/google-launches-new-google-my-business-api-new-dashboard-to-manage-multiple-locations-297243

Let’s face it — clickbait works. Here’s how to use it to your advantage

Hook people with a creative title using the right words as "bait," and searchers will click your links, says contributor John Lincoln. Here are 9 examples of successful titles that encourage better click-through rates. The post Let’s face it — clickbait works. Here’s how to use...

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source https://searchengineland.com/lets-face-it-clickbait-works-heres-how-to-use-it-to-your-advantage-296915

Hooray! Google My Business descriptions are back

Contributor Joy Hawkins points out that GMB has brought back the business description field and shares helpful tips on how a business owner can get the most marketing and sales mileage from it. The post Hooray! Google My Business descriptions are back appeared first on Search Engine Land.

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source https://searchengineland.com/hooray-google-my-business-descriptions-are-back-296393

Google involved in Supreme Court case that may change class-action damages awards

The question before the court involves 'cy-près' and whether it was OK for plaintiffs' attorneys to allocate settlement money to their own law schools. The post Google involved in Supreme Court case that may change class-action damages awards appeared first on Search Engine Land.

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source https://searchengineland.com/google-involved-in-supreme-court-case-that-may-change-class-action-damages-awards-297232