What will publishers do when Google lifts the AMP restriction on Top Stories? [Video]

If publishers can become eligible for Top Stories by optimizing their mobile sites for users, that’s a twofer that may signal the end of AMP.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/what-will-publishers-do-when-google-lifts-the-amp-restriction-on-top-stories-video-337120

WSJ: GoogleBot can add products to shopping carts

Make sure to double check those abandoned cart metrics; they may be inflated.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/wsj-googlebot-can-add-products-to-shopping-carts-337098

CCPA enforcement begins now and most companies aren’t ready

Unprepared for CCPA? Here is what you need to know and do — now.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/ccpa-enforcement-begins-today-and-most-companies-arent-ready-337041

Facebook Ads boycott: What will be the measure of success?

Claiming the advertiser boycott as a success or failure likely won’t be clear cut.

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source https://searchengineland.com/facebook-ads-boycott-what-will-be-the-measure-of-success-337036

What publishers need to consider before dropping AMP [Video]

BuzzFeed’s Matt Dorville shares what his publication is thinking about ahead of Google’s Page Experience update.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/what-publishers-need-to-consider-before-dropping-amp-video-337037

Ad fraud prevention firm CHEQ enters PPC market

The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud prevention.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/ad-fraud-prevention-firm-cheq-enters-ppc-market-337030

The pillars of successful link building

Create linkable assets and identify relevant opportunities to reach a wider audience.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/the-pillars-of-successful-link-building-336860