Traditional media suffer as digital ad spend grows in 2020 forecast shows

Paid search and social are the big winners of shifting budgets.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/traditional-media-suffer-as-digital-ad-spend-grows-in-2020-forecast-shows-340129

Google Ads to limit Search Terms reporting, citing privacy

The impact will depend on what “significant” means, but advertisers are likely to lose visibility into at least some of the queries they pay for.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/google-ads-to-limit-search-terms-reporting-citing-privacy-340137

LinkedIn lets Page owners view, sort, learn more about their followers

Pages also now have an ‘Events’ tab to feature their (virtual) events.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/linkedin-lets-page-owners-view-sort-learn-more-about-their-followers-340115

Apple Ratings is coming to iOS 14, how disruptive will it be?

The company may use device location to ensure review integrity.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/apple-ratings-are-coming-to-ios-14-how-disruptive-will-it-be-340068

Google Merchant Promotions will be approved faster this holiday, Google says

Google also announced pre-holiday updates for Local campaigns.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/google-merchant-promotions-will-be-approved-faster-this-holiday-google-says-340077

Voice SEO: Different tactics required for Google Assistant, Siri and Alexa

Study by SEMrush found only 1% overlap in answers to the same voice queries across platforms.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/voice-seo-different-tactics-required-for-google-assistant-siri-and-alexa-340007

Advertisers to absorb Google’s digital services taxes in UK, Austria, Turkey

What to consider before Google starts passing the taxes onto advertisers in November.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/advertisers-to-absorb-googles-digital-services-taxes-in-uk-austria-turkey-340065