Bing rebrands as Microsoft Bing, expands Give with Bing

The rebrand includes new logos, and Give with Bing is now available in seven markets.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/bing-rebrands-as-microsoft-bing-expands-give-with-bing-341555

Google My Business and reviews gain in 2020 Local Ranking Factors survey

But rankings and conversions aren’t always the same thing.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/google-my-business-and-reviews-gain-in-2020-local-ranking-factors-survey-341456

Video: Drew Madore believes Google’s ranking algorithm uses user experience signals

Many SEOs do not believe Google when they say they do not use Google Analytics or Chrome data for ranking purposes.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/video-drew-madore-believes-googles-ranking-algorithm-uses-user-experience-signals-341506

Solving an age-old SEO-PPC issue: How to bid on your brand name based on incrementality

There are 4 steps to evaluate your investment of branded keywords – judge performance then segment and calculate incrementality and adjust your targets based on that incrementality.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/solving-an-age-old-seo-ppc-issue-how-to-bid-on-your-brand-name-based-on-incrementality-341368

Google confirms indexing issues with both canonicalization and mobile-indexing

Google said it is fixing the issue and there is no action you need to take.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/google-confirms-indexing-issues-with-both-canonicalization-and-mobile-indexing-341444

45+ expert-led search marketing sessions… just $149

Get tactical answers to crucial SEO and SEM challenges at Search Marketing Expo, online December 8-9!

Please visit Search Engine Land for the full article.

source https://searchengineland.com/45-expert-led-search-marketing-sessions-just-149-341392

Google gives publishers new content ‘Showcase’ on News, Search, Discover

There are no ad or ranking implications, but Showcase News features will be coming to Search and the Discover feed.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/google-gives-publishers-new-content-showcase-on-news-search-discover-341393