SearchCap: Voice assistant study, SEO audits & PPC budgets

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Voice assistant study, SEO audits & PPC budgets appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/searchcap-voice-assistant-study-seo-audits-ppc-budgets-297108

Surefire tactics to get the most value out of budget-limited campaigns

Since few people have money to burn, contributor Amy Bishop shares how to get the best return on your AdWords campaigns by understanding what is valuable and trimming wasted spend. The post Surefire tactics to get the most value out of budget-limited campaigns appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/surefire-tactics-to-get-the-most-value-out-of-budget-limited-campaigns-296837

The first steps of your SEO audit: Indexing issues

Even a magic SEO wand will not get a web page to rank if the page has not been indexed. Contributor Janet Driscoll Miller suggests that making sure web pages can be indexed is key during an SEO audit. The post The first steps of your SEO audit: Indexing issues appeared first on Search Engine Land.

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source https://searchengineland.com/the-first-steps-of-your-seo-audit-indexing-issues-296853

Search in Pics: Parrots at Google, VHS tape library & scary client masks

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google uses this scary client masks: Source: Instagram Girl scouts meet at...

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source https://searchengineland.com/search-in-pics-parrots-at-google-vhs-tape-library-scary-client-masks-296985

Study: Google Assistant most accurate, Alexa most improved virtual assistant

While one new study on voice assistants compares the quality of different providers' answers, the other drills into Google's data sources for 22 verticals. The post Study: Google Assistant most accurate, Alexa most improved virtual assistant appeared first on Search Engine Land.

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source https://searchengineland.com/study-google-assistant-most-accurate-alexa-most-improved-virtual-assistant-296936

SearchCap: Local search ads, Intent keywords & The Flying Housewife

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Local search ads, Intent keywords & The Flying Housewife appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/searchcap-local-search-ads-intent-keywords-the-flying-housewife-296953

Look Ma, no keywords! Phrase-free AdWords campaigns are here

Contributor Andy Taylor discusses Google's new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results. The post Look Ma, no keywords! Phrase-free AdWords campaigns are here appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/look-ma-no-keywords-phrase-free-adwords-campaigns-are-here-296710