How to forecast the revenue opportunity for the coveted ‘position 0’

Everyone wants to command that coveted ‘position 0’ for regular and voice-based search, but that doesn’t mean you can, says contributor Karen Bone. Here’s how to figure out if it’s worth trying.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/how-to-forecast-the-revenue-opportunity-for-the-coveted-position-0-299248

EU’s disruptive ‘copyright reform’ moves closer to passage

Legislation seeks to clean up copyright but also to subsidize traditional media at the expense of internet companies.

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source https://searchengineland.com/eus-copyright-reform-moves-closer-to-law-299258

It’s alive! Image SEO is back from the dead

In the wake of Google’s removal of the ‘view image’ button, contributor Anthony Muller polled top news and entertainment sites to share their Google image traffic data. The results? Overwhelmingly positive — image search is back.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/its-alive-image-seo-is-back-from-the-dead-298751

S.P.L. Sørensen Google doodle doubles as a quiz for pH levels of food, soap & batteries

The Danish chemist is known for the pH scale he invented to measure acidity and alkalinity levels.

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source https://searchengineland.com/s-p-l-sorensen-google-doodle-doubles-as-a-quiz-on-ph-levels-of-food-soap-batteries-299244

Google Maps is testing interface with categories of local search suggestions

New Google Maps interface on Android shows category selections based on where you’re viewing the map.

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source https://searchengineland.com/google-maps-is-testing-interface-with-floating-local-search-suggestions-299241

5 PPC mistakes you’re probably making in your campaigns

What’s one thing that all PPC marketers have in common? They’re human. And like all humans, they make mistakes.

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source https://searchengineland.com/5-ppc-mistakes-youre-probably-making-in-your-campaigns-298277

Google My Business Q&A: What you may be missing

Did you know you can add a custom FAQ to your GMB listing? Contributor Sherry Bonelli explains how to use the often-overlooked Q&A feature to promote your business and stay ahead of the competition.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/google-my-business-qa-what-you-may-be-missing-299177