Please visit Search Engine Land for the full article.
source http://searchengineland.com/big-problem-ppc-attribution-modeling-no-one-talking-283276
Wednesday 4 October 2017
The big problem with PPC attribution modeling no one is talking about
The question of which attribution model to use in paid advertising is a tough one to answer, and columnist Andreas Reiffen explains why. The post The big problem with PPC attribution modeling no one is talking about appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
source http://searchengineland.com/big-problem-ppc-attribution-modeling-no-one-talking-283276
Please visit Search Engine Land for the full article.
source http://searchengineland.com/big-problem-ppc-attribution-modeling-no-one-talking-283276
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