Please visit Search Engine Land for the full article.
source https://searchengineland.com/vicious-cycle-roas-targets-killing-business-287275
Wednesday 13 December 2017
The vicious cycle of ROAS targets is killing your business
While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can often inhibit growth and new customer acquisition. The post The vicious cycle of ROAS targets is killing your business appeared first on Search Engine...
Please visit Search Engine Land for the full article.
source https://searchengineland.com/vicious-cycle-roas-targets-killing-business-287275
Please visit Search Engine Land for the full article.
source https://searchengineland.com/vicious-cycle-roas-targets-killing-business-287275
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