Tuesday 20 February 2018

Yelp tests offline attribution using guest WiFi and email matching

The company said that every $1 spent on Yelp ads resulted in a $110 offline return, based on aggregate transaction data. The post Yelp tests offline attribution using guest WiFi and email matching appeared first on Search Engine Land.

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source https://searchengineland.com/yelp-tests-offline-attribution-using-guest-wifi-email-matching-292522

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