A kickback stampede: Why Google’s EU comparison shopping program may carry risk

Google’s ploy to give comparison shopping service providers more market share has triggered a gold rush. Here’s why contributor Andreas Reiffen doesn’t think that’s a good idea.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/a-kickback-stampede-why-googles-eu-comparison-shopping-program-may-carry-risk-304569