How e-commerce can compete for informational queries by optimizing for intent

How do you optimize for search intent? Here’s a look at how Google may return informational queries to relevant e-commerce pages and how you can optimize on-page content for ‘intent.’

Please visit Search Engine Land for the full article.

source https://searchengineland.com/how-e-commerce-can-compete-for-informational-queries-by-optimizing-for-intent-305431