SearchCap: SEO for Google Home Hub, Google Ads segmentation & Bing Ads insertion orders

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/searchcap-seo-for-google-home-hub-google-ads-segmentation-bing-ads-insertion-orders-307490

Best practices for tag management and governance

Live Webinar: Thursday, November 8, at 1:00 PM ET (10:00 AM PT)

Please visit Search Engine Land for the full article.

source https://searchengineland.com/best-practices-for-tag-management-and-governance-307486

The impact of ‘close variants’ in exact match types

A look at 4 ways Google Ads Scripts can help restore control for some advertisers.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/the-impact-of-close-variants-in-exact-match-types-307186

Bing Ads launches the ability to create recurring IOs

Recurring insertion orders are designed to streamline the IO process.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/bing-ads-launches-the-ability-to-create-recurring-ios-307461

Google Home Hub: An SEO perspective

It might be time to start focusing more on creating YouTube videos for your content with the release of the Google Home Hub.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/google-home-hub-an-seo-perspective-307426

SEO for holiday shoppers

Here are a few tips to add to your SEO strategy to generate short-term wins during this holiday season.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/seo-for-holiday-shoppers-306779

Now you can segment Google Ads store visits by ‘new vs. returning’ visitors

Get a better understanding of the types of visitors campaigns are driving in-store.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/now-you-can-segment-google-ads-store-visits-by-new-vs-returning-visitors-307391