YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30

Google says the new attribution will better reflect the role of video in the customer journey, but it also changes the way advertisers are charged for views.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/youtube-now-counts-engagement-for-youtube-for-action-ads-at-10-seconds-not-30-306692