4 new search metrics in Google Ads to give you what you really wanted out of average position

Average position is an often-used, often-misunderstood metric. Contributor and Googler Matt Lawson talks through what Google’s new metrics do that average position can’t.

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source https://searchengineland.com/4-new-search-metrics-in-google-ads-to-give-you-what-you-really-wanted-out-of-average-position-308164