Google brings search to podcasts through automatic transcription

Better enunciate, your Google Podcasts visibility may depend on it.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/google-brings-search-to-podcasts-through-automatic-transcription-314798

All Google Ads attribution reports will soon include cross-device conversion data

Make note, the change takes effect May 1.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/all-google-ads-attribution-reports-will-soon-include-cross-device-conversion-data-314789

Why SEOs should get to know Karen Spärck Jones, originator of search engine algorithms

Let Jones’ tf*idf be your guide. It underpins nearly all modern sophisticated search engine algorithms.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/why-seos-should-get-to-know-karen-sparck-jones-originator-of-search-engine-algorithms-314332

How to stop underspending your free ad grant budget with a script

This script emulates standard delivery but allows you to turn certain keywords on or off depending on whether you’re on track to hit your budget.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/how-to-stop-underspending-your-free-ad-grant-budget-with-a-script-314775

Google testing new search menu with icons

Company adds new icons next to results categories. Do you see them?

Please visit Search Engine Land for the full article.

source https://searchengineland.com/google-testing-new-search-menu-with-icons-314760

Compare 19 top SEO tools and platforms

Let MarTech Today’s ‘Enterprise SEO Platforms: A Marketer’s Guide’ help you make the informed choice.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/compare-19-top-seo-tools-and-platforms-314752

How much martech should PPC marketers actually use?

The categorization of tasks, problems and solutions is key for PPC professionals to make informed choices.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/how-much-martech-should-ppc-marketers-actually-use-314725