Google Shopping Actions vs. Google Shopping: A real-world case study

This non-Google case study on Shopping Actions examines what happens when exposing GSA ads for low funnel searches and PLA ads for high funnel searches (hint: it works out quite well).

Please visit Search Engine Land for the full article.

source https://searchengineland.com/google-shopping-actions-vs-google-shopping-a-real-world-case-study-313688