Monday 13 May 2019

Leveraging data science to illuminate the modern consumer decision journey

When analysis of behavior focuses on query relationships, we find searches are seldom linear and occur in clusters that don’t necessarily align with funnel-like behavior.

Please visit Search Engine Land for the full article.


source https://searchengineland.com/leveraging-data-science-to-illuminate-the-modern-consumer-decision-journey-316799

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